About Us

Potter and Moore – An Introduction

In 1749 the partnership of physic gardeners, Ephraim Potter and William Moore, who specialised in the

cultivation of Lavender, founded the oldest English toiletries Company.


Their location was Mitcham – eventually to become no more than a suburb of London, but in those days

an idyllic country village. They set up a distillery to extract Lavender oil in Eveline Road overlooking the

green now called Figges Marsh. During the 1500’s the growing and distilling of Lavender (Lavandula Vera)

was a very important industry that continued for many years. The area around Mitcham was particularly

well known for Lavender from the 1500’s. In its heyday during the 19th century the area would have been

an abundant sea of blue flowers as the Lavender fragrance was made extremely popular by Queen Victoria.


Potter and Moore took their knowledge and expertise in working with natural ingredients and applied it to

creating fine bath, body and beauty products. They believed that personal individuality is created by the

harmonious use of a fragrance that will blend with every mood and need. Their reputation for fine beauty

products flourished and they became a National success.


The business prospered, particularly during these times, and as it continued to grow the ownership was

passed from father to son, and son to grandson.


The Company has since experienced some heady times, with a new factory being opened by none other

than Gracie Fields in 1937.

Today the company has grown considerably, to become part of the Creightons PLC Group of Companies. From the impressive World Headquarters near Peterborough, England, Potter and Moore now produce a wide range of products across many sectors in the Health and Beauty category. We are proud to boast a stable of popular High Street names, which are synonymous with high quality and value for money. With over 250 years of manufacturing experience we are confident we know what we are talking about.

A modern plant and high technology have replaced most of the early manufacturing processes, but the traditional sense of pride and quality continues to play an important part of Potter and Moore’s philosophy. Our modern factory in the Cambridgeshire village of Werrington, near Peterborough, utilises advanced computerisation and the most sophisticated of production equipment.


But the greatest strength of the Company is that we never forget we are pursuing a traditional craft. The very latest technology goes hand in hand with the old standards of immaculate quality.


Company Policies

 – Social Compliance & Ethical